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Audience Matters

APP_8488806731_c029f5c7a8_zEpisode 81 of the Africa Past and Present podcast came out a week ago so this morning I’m checking the site’s analytics.

Who has downloaded or streamed our interview with Nigerian historian Dr. Chima Korieh?

The exact number of times Episode 81 has already been downloaded is unclear, partly because Apple’s iTunes doesn’t provide data. But from what I can tell a reasonable estimate is about 3,500. And it’s only April 8.

Overall, the site has received more than 22,000 hits and experienced over 53GB of bandwith usage by listeners in 66 countries. As can be expected for a digital project in English based in a U.S. university, the visible domains of most listeners are linked to US educational institutions, but there are significant numbers of downloads from Germany, South Africa, Canada, the United Kingdom, and Brazil. On the African continent, the latest episode has already been downloaded in Zimbabwe, Cape Verde, Madagascar, Tanzania. Uganda, Kenya, Zambia, Ghana, Nigeria, and Namibia.

Who these listeners are is much more difficult to ascertain. But our core audience tends to be students, scholars, and journalists. Another interesting aspect of the website’s analytical data is that four earlier episodes are still getting hundreds of downloads. It is worth pointing out that all these shows feature interviews with African colleagues: Abdi Samatar, Nwando Achebe, Sekibakiba Peter Lekgoathi, and Enocent Msindo. It’s great to see such a thirst for African voices and knowledge out there on the Internets. The struggle continues.